Write one sentence: I help [role] at [type of company] by [deliverable] so they can [result]. Example: I write the 3-email onboarding sequence for B2B SaaS trial users so more of them activate in week one. The deliverable must be something you can finish in a week if they say yes — a sample page, a 15-minute teardown of their pricing page, or a paid first draft at a number you already decided.
Do not offer 'content strategy' or 'I'd love to hop on a call to explore synergies.' Those are not offers. Pick either (A) a specific sample you will attach or link, or (B) a 15-minute written audit of one URL they own. You will use that in sentence four. If you have no sample yet, write one 400-word piece this afternoon and label it Sample — that is enough for this campaign.
