Home service no storefront?

Service area business — hide address, set radius.

Respond polite, factual, offer offline fix. Never argue publicly.

Merge or report duplicate — one profile per location.

Weeks to months. Photos + reviews + consistency help.

Make Money Online

Google Business Profile for Local Shops

Claim, photos, posts, reviews, and map pack basics — free local traffic

1h 15m6 photographed stepsBeginner

Complete local SEO method for brick-and-mortar and service businesses: claim and verify Google Business Profile, write categories and description without keyword spam, add 10 real photos, post weekly updates, ask happy customers for reviews ethically, respond to every review, and track calls/directions in insights.

What you'll learn

Primary category matters most — pick the true one
Photos beat stock — real interior, products, team faces
Review ask after successful sale — QR or link
Weekly post: offer, event, or tip — stays active

Inside this course

Claim and verifyOwn your pin.
Photos and reviewsTrust signals.
Posts and passStay active.

Full step-by-step lessons with photos unlock with a subscription.

Free preview

First steps from Claim and verify

See how every step looks — photo, checklist, and pro tips included.

01Claim or create listing

Search business name on Google Maps. Claim if exists, create if not. Match NAP (name, address, phone) exactly to website and sign.

Verify postcard, phone, or email per Google options — don't edit major fields during verification.

02Categories, hours, description

One primary category — what you actually are. Secondary sparingly. Hours including holidays. Description: who you help + city + services in plain English — no keyword list vomit.

Add booking link, menu link, or products if applicable.

Pro tip. Upload logo and cover — both show in search.

Full library access