Step 8 of 14 · Product Photos on a $20 Setup
Create visual hierarchy
Create visual hierarchy — step 8 of 14 in Product Photos on a $20 Setup. The hero product should be largest or most central. Supporting items should be smaller, partially cropped at edges, or placed in secondary…
Free photography tip: Create visual hierarchy (step 8 of 14 from "Product Photos on a $20 Setup").
The hero product should be largest or most central. Supporting items should be smaller, partially cropped at edges, or placed in secondary positions. The viewer's eye should land on the hero first, then wander to context items.
Shoot five arrangements. In one, cluster everything tight. In another, spread items wide with lots of white. Compare — you'll develop a sense for which density fits your brand.
You'll need
- Mug shot: 5 frames, slightly above eye level
- Candle shot: label facing camera, highlight controlled
- Flat-lay: shot straight down, hero product dominant
- All shots on white sweep with reflector active
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