
Write one line. Everything that doesn't serve it is cut.
Not: 'an overview of several things'.

One point, a story, a close — then rehearse out loud twice
You will pick one idea, write a 5-minute outline (hook, three beats, ask), say it standing up twice, and cut anything that sounds like a LinkedIn essay.
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Write one line. Everything that doesn't serve it is cut.
Not: 'an overview of several things'.
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